Marketing Research

Based on the experience of many years in marketing researches we are ready to share our knowledge with you to give you the possibility to organize and manage the process of marketing data collection and analysis by yourself:

• The process of preparation for marketing researches implementations
• Specificity of marketing and marketing researches under particular local conditions; analysts' mistakes
• How to formulate problem and set task properly (hypothesis generation)
• How to collect and analyze existing marketing information. Firsthand view of methods of secondary data collection and analysis.
• How to develop survey project (types of marketing researches and working plan development, estimation of sample size, pilot testing)
• How to arrange the process of marketing research
• How to develop questionnaires and forms (rules of primary data collection, survey instruments, methodology)
• How to collect data effectively (organization of field works, setting tasks, training for interviewers, data collection process)
• Methods of data analysis, how to prepare a report and make recommendation

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