Marketing Management

The main purpose of proposed educational programs in the sphere of marketing is to draw up practical skills to analyze market opportunities in a right way; to choose target markets; to work out marketing complex; and to manage developed marketing arrangements effectively.

We train in the following areas:

- Organization of the marketing activity and marketing processes management
- Organization and conducting actions aimed at demand forming and sales stimulation
- Competitive intelligence
- Information campaign organization and conducting
- Distributors, dealers, commercial and publicity agents organizational management
- Effective brand management
- Marketing strategy and marketing plan development
- Forming of corporate identity and company image
- Art of effective sales
- Improvement of Service Quality
- Customer relationships management

 

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