Market research

Effective and efficient use of resources and the right choice of the way for achieving the goals can be possible if only based on the results of market research. Having great experience, we offer the following services to our Clients:

Market Research

• Market/industry/sector characteristics, market development trends;
• Market structure, segmentation;
• Assessment of actual demand/supply size and structure;
• Market potential;
• Competitive environment, its levels and terms in a definite market:

Assessment of competitive environment (range of main competitors, shares of main players, advantages, disadvantages);
SWOT-analysis.

Consumer Behavior And Preferences

• Brand recognition and attitudes to it;
• Preferences in brand choice (reasons why consumers choose a definite brand);
• Estimation of buyers/consumers satisfaction;
• Customer behavior and product use;
• Market segmentation.

Product Research

• Development and testing of product concept;
• Competitive products research;
• Product name and package testing.

Brand Research

• Level of awareness and perception of brand;
• Loyalty to brand;
• Reasons of use / consumption of brand;
• Possibility for switching over to another brand;
• Purchasing motives;
• Assessment of promotional / PR activities of brand;
• Description of social, demographic, and psychological portrait of a target group.

 Product Promotion Research

• Advertisement testing

- Testing of promotional products (preliminary testing — including testing of draft versions — and testing of finished promotional product);
- Research on perception of advertising campaign;
- Advertisement efficiency monitoring;

• Research of corporate image and public perception of products and services (perception of any kind of products)

- Perception of a new product (name, logo, package);
- Promotion of a new product in the market;
- Product image;
- Product positioning;
Testing of a new product by comparing the quality and price (readiness to buy a product, forecast for elasticity of demand).

The result of market research lies in making right management decisions concerning the choice of strategy for further development.

Clients:

All Clients…