Mass media research

To solve specific tasks, M-Vector Consulting Agency implements a wide range of specialized surveys of Mass Media monitoring. We offer: 

• Quantitative audience measurement for different Mass Media outlets.
• Surveys of social target groups of radio listeners, TV viewers, readers of news-papers and magazines.
• Surveys of image for various Media outlets.
• Surveys of informational demands of different target groups.
• Testing of media products: perception of concept, content, and form of TV and radio programs, printed issues.

After our researches you can study preferences of different audiences, test concepts, analyze effectiveness of promotional campaigns, forecast the reaction of the audience on different types of informational activity, etc.

Stages:

We work with you to offer practical decisions in accordance with the aims and tasks. More…