Market research

Most effective use of resources and the right choice of way to achieve goals can be possible only basing on the results of market research. Having a great experience, we offer the following services to our Clients:

Market Research

• Market/industry/sector characteristics, market developments trends;
• Market structure, segmentation;
• Assessment of actual demand/supply size and structure;
• Market potential;
• Competitive environment, its levels and terms in a definite market:

Assessment of competitive environment (range of main competitors, shares of main players, advantages, disadvantages);
SWOT-analysis.

Consumer Behavior And Preferences

• Brand recognition and attitudes to it;
• Preferences in brand choice (reasons why consumers choose a definite brand);
• Estimation of buyers/consumers satisfaction;
• Customer behavior and product use;
• Market segmentation.

Product Research

• Development and testing of product concept;
• Competitive products research;
• Product name and package testing.

Brand Research

• Level of awareness and perception of brand;
• Loyalty to brand;
• Reasons of use / consumption of brand;
• Possibility to change for other brand;
• Purchasing motives;
• Assessment of promotional / PR activities of brand;
• Description of social, demographic, and psychological portrait of a target group.

 Product Promotion Research

• Advertisement testing

- Testing of promotional products (preliminary testing — including testing of draft versions — and testing of finished promotional product);
- Research on perception of advertising campaign;
- Advertisement efficiency monitoring;

• Research of corporate image and public perception of products and services (perception of any kind of products)

- Perception of a new product (name, logo, package);
- Promotion of a new product in the market;
- Product image;
- Product positioning;
Testing of a new product if compare quality and price (readiness to buy a product, forecast for elasticity of demand).

The result of market research lies in making right management decisions in the choice of strategy for further development.

Clients:

All Clients…